In a three-year review of 86 brands, 64 were selected as examples of fine watchmaking, according to the Swiss organiser of the Geneva watch salon and rolex replica watches & Wonders exhibition. Richemont’s Cartier, Rolex and Swatch Group AG’s Omega made the cut. Richemont’s Baume & Mercier, Rolex’s sister brand Tudor and Swatch’s Longines didn’t.
The industry group says it’s the first comprehensive effort to classify high-end Swiss brands in a business where the perception of exclusivity equals all-important bragging rights. The group said it wanted to bring clarity to the consumer about what it means to buy a fine watch — even if that involved excluding some other well-known brands.
Money isn’t everything and in some cases heritage trumped price tags: Cartier made it into the rankings even though its cheap rolex watches generally sell for thousands less than a Patek Philippe.